Displays

When an animal exhibits a behavior that can be seen by other animals, it is called a
display. Displays can be used to attract a mate or to warn off a predator. When a
sage grouse opens its tail feathers and struts around trying to attract the attention of a female, that is a display. When a cat arches its and raises its fur, that is also a display.
Who's the Man?

Wolves and dogs put their tails between their legs and lie on their backs to show submission to another wolf or dog and to let them know they are not a threat. When wolves (and dogs) want to show dominance they stare at each other, raise their fur and bare their teeth. This lets the other wolf or dog know that they want to be the top, or
dominant, animal.
Look at Me!

Many animals use visual displays to attract a mate. A female American crocodiles tries to get the attention of a male by lifting her head and showing her neck. She will also use tactile communication and rub up against the side of the male's head and neck. This lets the normally aggressive male know that she is not aggressive!
And the Winner Is...

Male elephant seals go through a series of vocal and visual displays of aggression when they are competing for a mate. Eventually one male emerge as the winner.