Ad Age Who: Web site of Advertising Age, the 73-year-old flagship magazine of the Ad Age Group, a division of Crain Communications Inc. What You'll Find: Advertising news, reviews, clips.
Commercial Closet Who: The Commercial Closet Association is is a non-profit educational and journalism organization that works to improve societal perceptions of lesbian, gay, bisexual and transgender people through better portrayals in the most powerful cultural medium of our time--mainstream advertising. What You'll Find: News, reviews, media clips.
Advertising World Who: University of Texas at Austin Department of Advertising What You'll Find: Directory of advertising sites.
Gender Ads Who: Instructor of Anthropology and Sociology and Gender, at Lake Tahoe Community College What You'll Find: Images from ads that use gender to sell products.
Ad Flip Who: Commercial subscription site. What You'll Find: Searchable database of print ads from the1940s-today. Limited ads are available for non-members.
Ad*Access Who: Duke University What You'll Find: Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Emergence of Advertising in America Who: Library of Congress What You'll Find: Over 9,000 images relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, include cookbooks, photographs of billboards, print advertisements, trade cards, calendars, almanacs, and leaflets for a multitude of products.
Advertising Jingles Who: Robin Johnson What You'll Find: Real Audio files of advertising jingles.
Medicine and Madison Avenue Who: Duke University What You'll Find: The Medicine and Madison Avenue Project presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines.
The Language of Advertising Who: Peter Sells, Professor, Department of Linguistics, Stanford University What You'll Find: This website presents an approach to the investigation of the way that print advertisements carry their meaning to their audience. In its broadest conception, the approach that we adopt here is inspired by the linguistic theoretical approach of generative grammar, as articulated by Noam Chomsky.
"Reading" Advertisements Who: Newsweek What You'll Find: Activities to help students deconstruct ads.
Ad Dissection 101 Who:Verona Area High School teacher Mr. Anderson What You'll Find: Unit of study for use with high school students.
Ad Smart Who: Ontario Curriculum Centre
What You'll Find: Unit of study. Students identify and begin to analyze advertisements found in environmental print, newspapers, magazines, radio, and television. Students locate and understand key information found in ads; design coupons; write and illustrate simple ads; and create and perform dialogues. The writing activities focus on descriptive words, completing charts and forms, and creating vocabulary and response logs. Teachers assist students in using word-processing and graphics software to enhance their print advertisements. As a culminating activity, students individually create a print ad and present it to the class.
Advertising Techniques & Target Audiences Used In Commercials Who: Guy Wells, University of Idaho Student What You'll Find: Lesson where 9-12 students research advertising techniques, target audiences and a variety of ads. The class looks at commercials during their favorite television programs and keep a TV log. The purpose is to see what types of products are advertised and who the target audiences are. Students will also learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
Advertising All Around Us Who: Media Awareness Network What You'll Find: Grade 5 and 6 unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives. The unit will focus on three key media literacy concepts: construction of reality, representation, and audience.
Deception & Advertising Who: Richland County School District What You'll Find: Grade 8 lesson plan where students analyze mass media messages: identify the persuasive technique being used; describe the possible cause/effect relationships between mass media coverage and public opinion trends; evaluate selections such as editorials, etc. for relationships
Critical Consumerism Who: Oakland Unified School District What You'll Find: 3-week unit of study that strives to make explicit the persuasive devices of print and televised advertising so that students may analyze their messages.
Originally aired 7/16/2003
During a MediaSmart class at Manchester Child Health Services, participants deconstruct media and discuss the messages they discover. Rona Zlokower, director of the Media Literacy Program, discusses the impact that the media have on young adults. This program also features an in-depth discussion with teens at the Manchester YMCA-Teen Center.
